Articles Posted in California

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GettyImages-610849650-e1773765918128-300x245The use of email-tracking technology is drawing heightened regulatory scrutiny and has become a growing target of litigation. For many organizations, these technologies, which could be in the form of a “pixel,” “beacon” or URL tracking parameters embedded in links, sit quietly in the background of marketing and operational messages. Yet from a legal and compliance perspective, they raise the same kinds of questions as online tracking tools such as cookies. This article explains what is happening and why it matters, and offers some pragmatic options for organizations to consider when relying on email engagement data.

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On January 1, 2026, the California Privacy Protection Agency (CalPrivacy, as it is now known) will launch the Data Rights Opt-out Platform (DROP System), an online tool enabling California residents to send a single request to over 500 data brokers requiring them to delete their personal information.

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January 1, 2025, marked the start of a series of significant AI laws going into effect in California. California’s 18 new AI laws represent a significant step toward regulating this space, establishing requirements regarding deepfake technology, AI transparency, data privacy and use of AI in the health care arena. These laws reinforce the state’s desire to be a pioneer in this space.

In California’s AI Laws Are Here—Is Your Business Ready?, Christine Mastromonaco, Shruti Bhutani Arora, Andrew Caplan, Erin Choo, Mia Rendar, Leighton Watson, Anne M. Voigts, Shani Rivaux, Johnna Purcell and Dayo Feyisayo Ajanaku provide a detailed look at the enacted legislation, addresses compliance timelines and serves as a guide for businesses as they navigate compliance with California’s evolving AI landscape.

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The California Privacy Protection Agency (CPPA) has released the agenda for its upcoming public board meeting on October 4, 2024. This meeting is set to cover important regulatory and enforcement matters related to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Here’s a breakdown of the substantive agenda:

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The California legislature recently passed Assembly Bill 2013 (AB 2013) on August 27, 2024, a measure aimed at enhancing transparency in AI training and development. If signed into law by Governor Gavin Newsom, developers of generative AI systems or services that are made available to Californians would be required to disclose significant information on the data used to train such AI systems or services. This, in turn, may raise novel compliance burdens for AI providers as well as unique challenges for customers in interpreting the information.

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(The Consumer Protection Dispatch summarizes industry news and updates on emerging issues involving a variety of consumer protection issues including, but not limited to, data and AI.)

This week’s edition includes latest developments relating to AI laws passed by Colorado, Tennessee and Utah, U.S. Senate bipartisan working group on AI, a new privacy bill from Vermont and a new privacy law from Maryland, a new Colorado law protecting neural data, and updates from the California Privacy Protection Agency.

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